Digital Display (Banner Ads) |
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Digital Banners
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Retargeting/ Geo-Targeting
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Definition: CPM (Cost Per Mille) or Cost per 1,000 impressions. Minimum impression purchases are necessary and vary from product to product.
Digital Display (programatic or banner ads)
Digital display advertising is a form of online advertising that involves displaying on websites, mobile apps, and social media. These ads can be made up of images, videos, or animations. The key to quality digital display advertising is capturing attention. This attention is a combination of several factors. First being understanding your WHO. If you ware acutely aware of your WHO, you can pick demographics to target specifically your best possible client.
Once you have defined your WHO, you can work on messaging that is inspired by your WHY. Then you can use the following formula to create great ads.
Trigger Curiosity + Use Emotion + Apply Relevance for the audience to whom you are speaking = Attention
Example: You are damaging your brand in your local market if you aren't applying a mix of branding and lead generation tactics.
This would be a hook for a business person who is considering an advertising spend. Digital ads will lead to your website or a landing page, or a product page. You can target specific audiences based on demographic factors such as age, gender, interests and location. Each ad can be tracked and analytics supplied to you the business person so you know how many people are seeing the ad and how many people are interacting with the ad. These ads are a great way to build brand recognition and can also help with building traffic.
Target very specific audiences based on demographics and deliver ads to them on computers and phones. Geo-target competitors or specific locations. Once a consumer interacts with your advertisements or website, they can be retargeted for a period of time.
Branding
Targeting demographics and locations
Re-targeting
Very specific and relevant
Trackable from clicks to phone calls, know exactly how many people responded to your ads
Starting CPM $10. Minimum target size is 39,000 per month or $390
Once you have defined your WHO, you can work on messaging that is inspired by your WHY. Then you can use the following formula to create great ads.
Trigger Curiosity + Use Emotion + Apply Relevance for the audience to whom you are speaking = Attention
Example: You are damaging your brand in your local market if you aren't applying a mix of branding and lead generation tactics.
This would be a hook for a business person who is considering an advertising spend. Digital ads will lead to your website or a landing page, or a product page. You can target specific audiences based on demographic factors such as age, gender, interests and location. Each ad can be tracked and analytics supplied to you the business person so you know how many people are seeing the ad and how many people are interacting with the ad. These ads are a great way to build brand recognition and can also help with building traffic.
Target very specific audiences based on demographics and deliver ads to them on computers and phones. Geo-target competitors or specific locations. Once a consumer interacts with your advertisements or website, they can be retargeted for a period of time.
Branding
Targeting demographics and locations
Re-targeting
Very specific and relevant
Trackable from clicks to phone calls, know exactly how many people responded to your ads
Starting CPM $10. Minimum target size is 39,000 per month or $390
Digital Retargeting
Retargeting is an additional add on to Digital Display. This format shows your ad to someone who clicks on it or visits your website for a period of time. Most people don't make decisions instantly and so having your ad retargeted to them will allow you to stay relevant and part of their decision making process.
Starting CPM $12. Minimum Target size is 35,000 per month or $420
Starting CPM for combo Geo-targeting and Retargeting $14. Minimum target size is 35,000 per month or $490
Starting CPM $12. Minimum Target size is 35,000 per month or $420
Starting CPM for combo Geo-targeting and Retargeting $14. Minimum target size is 35,000 per month or $490
Geo-Targeting
Geo-targeting is an add on to Digital Display that allows a target location to be added to the performance of the ad. If a restaurant wanted to make sure everyone in a downtown district knew about their lunch special, they could target specifically anyone located in that area at a certain time.
A business could also target their competitors. For example if a retirement home could draw a tracking geo-fence around each of their competitors buildings and parking lots so that each person who visits their competitors will start seeing ads for the advertiser in hopes that they will also consider them in their search for a place for mom or dad. This can be an effective way to introduce your brand to people actively looking at services like yours.
Starting CPM $12. Minimum Impression Target size is 35,000 per month or $420
A business could also target their competitors. For example if a retirement home could draw a tracking geo-fence around each of their competitors buildings and parking lots so that each person who visits their competitors will start seeing ads for the advertiser in hopes that they will also consider them in their search for a place for mom or dad. This can be an effective way to introduce your brand to people actively looking at services like yours.
Starting CPM $12. Minimum Impression Target size is 35,000 per month or $420
Discounts available for long term advertising agreements and combinations of multiple ad types, for example (Print, Digital, Video)
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Print
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Search Engine Advertising
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Social Media Advertising
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Google Maps Managment
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Video Advertising
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Business Video Production
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