When advertising, you need to use the right words to capture attention. People's attention spans are shrinking and currently it is estimated that we only have 3 seconds to grab someones attention in ads. That means if you are advertising, you better use words that trigger emotion in your title. In internet terms, it is called your hook. Here are some words you can use to drive attention in your advertising. Remember this formula;
Emotion + Relevancy = Attention
Here are some words you can use and the different emotions they trigger. Let me know if I am missing any great emotion triggering words. When you use emotion, make sure it is relevant to your WHO, and your ads will get attention.