Create A winning marketing strategy...

As a small business owner, you know the importance of marketing your products or services. However, with so many different marketing channels available, it can be overwhelming to know where to start. That's why creating a strategy is so important. In fact, I always say, I won’t sell you something you don’t need when speaking with my clients. The more important factor is finding out what your goals are, and then helping deliver the best options for your particular business and your particular goals.


Here are some tips to help you create a successful marketing strategy:

1. Define your goals: Before you start any marketing campaign, it's important to define your goals. Do you want to increase website traffic, foot traffic, phone calls, generate more leads, or boost sales? By having clear goals in mind, you can create a targeted and effective marketing strategy.
2. Know your audience: At Connection Publishing we help you define your audience with our WHO worksheet that drills down and gets your focus. You can use a different audience for different products. Understanding your target audience is essential for creating a successful marketing strategy. Who are your customers? What are their interests, needs, and pain points? By knowing your audience, you can tailor your marketing messages and campaigns to resonate with them.Visit this link to download and fill out your WHO. If you are considering digital marketing, this information will be crucial in helping create the demographic focus of your digital campaigns.
3. Choose the right channels: There are many different traditional and digital marketing channels available, including print, social media, email marketing, pay-per-click advertising, digital display, digital video and more. It's important to choose the channels that are most effective for your business and your target audience. We had a custom recommendation engine built with an ad technology company that gives us a great tool to show you, based on nation wide data, the advertising channels like businesses are using to succeed in your exact business type. Let us know if you would like to enter you business in the system to see what it recommends for you.
4. Create valuable content: Content marketing is a crucial part of any digital marketing strategy. By creating valuable and engaging content, you can attract and retain customers, and establish your business as a thought leader in your industry. Your advertising should not be static. It should flow and have unique messages and unique imagery to keep things fresh and ensure your ads are seen and effective. Thinking of ads like you think of content is very helpful.
5. Monitor and measure your results: Finally, it's important to monitor and measure the results of your digital marketing campaigns. This will help you to refine and optimize your strategy over time, and ensure that you're getting the best possible ROI. We provide our clients with access to their analytics on any digital advertising we run on their behalf.

By following these tips, you can create a winning digital marketing strategy that drives traffic, leads, and sales for your small business. Remember, digital marketing is an ongoing process, so be prepared to test and refine your strategy over time to stay ahead of the competition.