Is this the year you FIX your Marketing?
If you own a business, or market a business, this course could be exactly what you are looking for. My name is Ryan Spelts, I am the CEO of Connection Publishing, a local company that has grown over the last 7 years. Before that, I worked in sales and marketing for nearly 25 years. I have a particular love for entrepreneurs that work in their local market because I am one. If you run a business in Weber, Davis or Box Elder County Utah, this course could be the answer you have been looking for.
In the past year, the SBDC (Small Business Development Center), told me the #1 need for entrepreneurs currently, is marketing know-how. They hired me to teach a course to their instructors. I then spoke with Custom Fit at Ogden Technical College (OTECH), and they repeated the same growing need. I gave them the curriculum for this course and they approved the course as a Custom Fit qualified class. The benefit to that is that you will be able to get a 40% reimbursement for enrolling and attending this course.
If you have every wanted to dive into the mind of a marketer and learn the ins and outs of how to market your business, and how to make more money, driving more customers, and keeping those customers, this course is for you. It will be offered once a week for 10 weeks starting September 13th.
Each class will include a training by myself, Ryan Spelts, owner of Connection Publishing, Connection Media Co., Whattoeat4dinner.com, and a Roof Maxx Dealership. I love local business and I have a superpower of effectively marketing these businesses. As an example, I purchased a Roof Maxx Dealership with my son in 2021. He runs the business and I market it. In 2022, his first full year, he was able to reach $180,000 in sales. His second year (this year), he is on track to double that if not more.
In this course, I will teach you exactly how we have marketed his business. You will receive a free workbook copy of Get Attention: Small Business Marketing Handbook. We will go through it in detail and you will be armed with everything you need to successfully market your company. Here are some reviews of people who have been trained by me.
In the past year, the SBDC (Small Business Development Center), told me the #1 need for entrepreneurs currently, is marketing know-how. They hired me to teach a course to their instructors. I then spoke with Custom Fit at Ogden Technical College (OTECH), and they repeated the same growing need. I gave them the curriculum for this course and they approved the course as a Custom Fit qualified class. The benefit to that is that you will be able to get a 40% reimbursement for enrolling and attending this course.
If you have every wanted to dive into the mind of a marketer and learn the ins and outs of how to market your business, and how to make more money, driving more customers, and keeping those customers, this course is for you. It will be offered once a week for 10 weeks starting September 13th.
Each class will include a training by myself, Ryan Spelts, owner of Connection Publishing, Connection Media Co., Whattoeat4dinner.com, and a Roof Maxx Dealership. I love local business and I have a superpower of effectively marketing these businesses. As an example, I purchased a Roof Maxx Dealership with my son in 2021. He runs the business and I market it. In 2022, his first full year, he was able to reach $180,000 in sales. His second year (this year), he is on track to double that if not more.
In this course, I will teach you exactly how we have marketed his business. You will receive a free workbook copy of Get Attention: Small Business Marketing Handbook. We will go through it in detail and you will be armed with everything you need to successfully market your company. Here are some reviews of people who have been trained by me.
Check back here for future course details.
Course Details
10-Week Course: Unlocking the Secrets of Marketing Your Business
When: September 13 - Nov 15th
Wednesday Evenings 5:30-7pm
Location: OTECH BDO Campus
918 W. 2nd St. Bldg. 10A
Ogden, UT 84404
Provided: Get Attention Workbook
Need to Bring: Just an engaged mind and a willingness to dig in and make things happen!
When: September 13 - Nov 15th
Wednesday Evenings 5:30-7pm
Location: OTECH BDO Campus
918 W. 2nd St. Bldg. 10A
Ogden, UT 84404
Provided: Get Attention Workbook
Need to Bring: Just an engaged mind and a willingness to dig in and make things happen!
If you are ready to dig deep, learn the skills you need and to launch your business to greater success, lets get you signed up for the course. We start September 13th and there is a $100 early bird discount being offered until September 10th.
Click the register button below to complete the transaction. You can also register with Custom Fit and get a 40% reimbursement for the course. If you want a payment plan option, we will break the payment into 2 or 3 equal payments to help you get into the class. This is an incredible tool that will make it easier for a small business owner to invest in the course.
I am so excited you have decided to invest in yourself and your business. I can't wait to see you there.
Click the register button below to complete the transaction. You can also register with Custom Fit and get a 40% reimbursement for the course. If you want a payment plan option, we will break the payment into 2 or 3 equal payments to help you get into the class. This is an incredible tool that will make it easier for a small business owner to invest in the course.
I am so excited you have decided to invest in yourself and your business. I can't wait to see you there.
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We offer payment plans and have a few partial scholarships for each course. If you you would like to see qualify for a scholarship, please fill out the form.
Course Structure:
Week 1: 5 Step Strategic Marketing Plan / Define Your WHO
In the first week, we'll lay the foundation for your marketing success by helping you understand the 5 steps to a successful marketing plan and help you identify and define your target audience. Understanding your WHO is crucial for crafting personalized marketing strategies that resonate with your potential customers.
Week 2: Define Your WHY (USP)Uncover your Unique Selling Proposition (USP) to stand out from the competition and create a compelling brand identity that attracts and retains loyal customers. Your Why is the reason people will want to do business with you.
Week 3: Research - Keywords, Competitors, and Channels
Dive into the world of research and learn how to identify the right keywords, analyze your competitors, and select the most effective marketing channels for your business.
Week 4: Marketing Budget and how to get Free Marketing
Discover how to optimize your marketing budget and explore cost-effective, free marketing strategies that yield impressive results.
Week 5: How to Brand and What It Does for You
Learn the power of branding and how it can elevate your business by creating a strong emotional connection with your audience.
Week 6: How to Make Awesome Ads
Using Emotion in Advertising (Titles and Hooks)Master the art of crafting captivating advertisements that tug at your customers' heartstrings and leave a lasting impact. We will introduce you the ad planner used by marketing and agency professionals to create ads that convert.
Week 7: Co-Marketing, Loss Leaders, Sticky Brand
Explore the world of co-marketing and loss leaders, and discover how to create a sticky brand that keeps customers coming back for more.
Week 8: Content and Marketing Calendar and Using A.I.
Develop a content marketing strategy and implement the latest AI technologies to streamline your marketing efforts and boost engagement.
Week 9: Analyze, Evaluate, Adjust
Learn how to analyze the performance of your marketing campaigns, evaluate their effectiveness, and make data-driven adjustments for continuous improvement.
Week 10: Becoming an Authority in Your Industry, How to Win in an Influencer Economy
Position yourself as an authority in your industry and leverage the power of influencer marketing to gain credibility and expand your reach.
Are you ready to Transform Your Business? Enroll in our 10-week marketing course now and unlock the secrets to marketing success. Don't miss this opportunity to revolutionize your business and secure a brighter future. Take the first step towards a thriving and prosperous business journey today!
In the first week, we'll lay the foundation for your marketing success by helping you understand the 5 steps to a successful marketing plan and help you identify and define your target audience. Understanding your WHO is crucial for crafting personalized marketing strategies that resonate with your potential customers.
Week 2: Define Your WHY (USP)Uncover your Unique Selling Proposition (USP) to stand out from the competition and create a compelling brand identity that attracts and retains loyal customers. Your Why is the reason people will want to do business with you.
Week 3: Research - Keywords, Competitors, and Channels
Dive into the world of research and learn how to identify the right keywords, analyze your competitors, and select the most effective marketing channels for your business.
Week 4: Marketing Budget and how to get Free Marketing
Discover how to optimize your marketing budget and explore cost-effective, free marketing strategies that yield impressive results.
Week 5: How to Brand and What It Does for You
Learn the power of branding and how it can elevate your business by creating a strong emotional connection with your audience.
Week 6: How to Make Awesome Ads
Using Emotion in Advertising (Titles and Hooks)Master the art of crafting captivating advertisements that tug at your customers' heartstrings and leave a lasting impact. We will introduce you the ad planner used by marketing and agency professionals to create ads that convert.
Week 7: Co-Marketing, Loss Leaders, Sticky Brand
Explore the world of co-marketing and loss leaders, and discover how to create a sticky brand that keeps customers coming back for more.
Week 8: Content and Marketing Calendar and Using A.I.
Develop a content marketing strategy and implement the latest AI technologies to streamline your marketing efforts and boost engagement.
Week 9: Analyze, Evaluate, Adjust
Learn how to analyze the performance of your marketing campaigns, evaluate their effectiveness, and make data-driven adjustments for continuous improvement.
Week 10: Becoming an Authority in Your Industry, How to Win in an Influencer Economy
Position yourself as an authority in your industry and leverage the power of influencer marketing to gain credibility and expand your reach.
Are you ready to Transform Your Business? Enroll in our 10-week marketing course now and unlock the secrets to marketing success. Don't miss this opportunity to revolutionize your business and secure a brighter future. Take the first step towards a thriving and prosperous business journey today!
What will each class be like?
Each week, we will be in a small group session where the above principles are taught for about 40 minutes. The remaining time will be used for a powerful experience each week that I call the Mastermind Experience. The Mastermind Experience will be where we deep dive into your specific problems or ideas. These break out, and even smaller sessions, are incredibly powerful opportunities to dissect and solve the powerful and overarching problems you are facing in your business. Come ready to contribute and be open to the ideas other business owners can contribute to your businesses. These sessions will be the transformational aspect of the course. You will love them!
We will spend 10 minutes on each business. small groups will be 3-4 people.
We will spend 10 minutes on each business. small groups will be 3-4 people.
Want 40% off of your Course Fees?
Utah Custom Fit will reimburse 40% of the cost of your training fees, so long as you are a licensed business in Utah. Custom Fit is independent of Connection Publishing, Connection Media Co. and Ryan Spelts. Please see them for details regarding the reimbursement. Ryan is an approved instructor and the course is pre-approved, however Ryan has no influence over the program and approval for the reimbursement.