Unlocking the Secrets of Marketing Your Business
The in-person course for local businesses to dial in the marketing for your business. This 10-week course will help you know exactly how to market your business and save thousands. This deep dive course will transform your business and take you to the next level. May qualify for up to 40% Custom Fit Funding. Check with Custom Fit at OTECH for details.
Week 1. 5 Step Strategic Marketing Plan/ Define your WHO
Week 2. Define your WHY (USP)
Week 3. Research: Keywords, Competitors, Channels
Week 4. Marketing budget and free marketing
Week 4. How to Brand and What it does for you
Week 5. How to make Awesome Ads - Using emotion in advertising (Titles and Hooks)
Week 6. Marketing Layers/ Special Events/ Stand out from the Crowd
Week 7. Co. Marketing, Loss Leaders, Sticky Brand
Week 8. Content and Marketing Calendar and using A.I.
Week 9. Analyze, Evaluate, Adjust
Week 10. Becoming an Authority in your industry, How to win in an influencer economy.
Apply for Custom Fit here. https://www.otech.edu/business-resources/