Start Here with defining you WHO and WHY

Start with you WHO and WHY before deciding WHERE you will advertise!

3 Key Steps

If you are a business owner or marketer for your company, this is the most important starting point. Most of the time people start with WHAT, their offer or product and WHERE, what advertising channels they should choose. This skips two super important steps which are first defining your WHO, your idea client, and then discovering your potential customers WHY or your Unique Selling Proposition (USP). By doing things in the right order, you will find yourself making much better decisions about your WHERE and WHAT, plus your advertising will be multiple times more effective. You are in the right place, start here. If you want help, we are here to help or you can go on this journey yourself by filling out the worksheets below.

FIND YOUR IDEAL CUSTOMER

Most business people think in broad, general terms about who their ideal client is. The mistake in generalities are that you can't be specific about how you are talking to that person. We all know when we get a form email. People love when we know them and can connect with them on a deeper level. Sometimes we worry about losing business from someone slightly outside of our ideal, instead of ensuring that we earn business from the "right" someone.

We encourage your to define your ideal customer by filling out the WHO worksheet below, or give us a call and we will help you hone in your marketing messaging to attract the right customer and to begin thriving as a marketer.

Try our new interactive WHO Form

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DISCOVER THEIR WHY

Once you know WHO you are talking to, you now need to learn to think and talk in a way that that person is attracted to you. So that that ideal customer will want to do business with you. Our WHO at Connection Publishing are Local Small Businesses. We love helping our fellow business community members in our local communities of Ogden, and Layton Utah or Weber and Davis Counties.

Your WHY is not just an explanation of why you are in the business you are in, though that is valuable, it isn't just why you are passionate about what you do. It is a much deeper communication that captures WHY your ideal customer would do business with you. To discover your WHY you cal fill out the worksheet below.

TELL THEM YOUR STORY

Once you have defined your WHO and WHY you can frame your marketing messaging to your ideal client. Not only will it resonate with that person better, it will make your marketing targeting much more powerful. Remember, facts tell and stories sell. Learning your story and how to tell it to people is the first half, the second half is telling them about it over and over again.

People are not as aware as you might think they are. Committing to telling your story over and over again is key to making your marketing effective. There are lots of places WHERE you can put ads to tell your story. Connection Publishing has a great line-up of products and services and can help you make a plan that works, especially if you live in Weber or Davis Counties in Utah. To set an appointment with us, you can contact us below.

To help you determine the best places to use for telling your story, you can use the following worksheet to look at options depending on your goals. You can also visit our advertising page to look at the options from Connection Publishing.