Get Attention: Small Business Marketing Handbook (Digital Download)
The Get Attention: Small Business Marketing Handbook helps small business owners learn how to effectively use their marketing. How much to spend? How do you get a return on investment for your advertising? If you don't want to spend every penny on marketing but you also want to maximize your profitability. This booklet is for you.
Annual Theme Planner
Social Media Monthly Planner (with the 12 types of social media posts you can use)
Ad Creation Planner (Utilize this tool to make your ads rock!)
The book includes the following chapters:
4. Where Should I Start? Defining your WHO and WHY
6 How Much Should You Spend on Advertising?
8 How to Capture Attention
10 What is the Goal of Marketing?
11 The Most Powerful Word in Marketing
12 What Can BRAND do for you?
14 Currency of Attention
15 Attention Formula: Trigger Words
16 Simple 5 Step Marketing Plan
17-23 Theme Ideas by Month
20 Animals in Advertising
24 How to Use Color
25 Do I Really Need to Know This Stuff?
26 How to Create Awesome Ads
28 Marketing Layers
29 Special Events
30 Loss Leader
31 Make Your Brand Sticky
32 Stand out from the Crowd
34 Don’t Be Shy